PETALING JAYA: Global hospitality leader Accor and Tropicana Corporation Bhd, one of Malaysia’s leading property developers, have signed a hotel management agreement for Mercure Living Genting Highlands.
This brings together global hospitality expertise and sustainable township living to introduce a new extended-stay offering in one of Malaysia’s most established leisure destinations.
This signing further strengthens Tropicana’s expansion into the hospitality sector, supporting its strategy to create recurring income streams while offering homeowners a professionally managed branded hospitality asset backed by Accor’s global standards, operational expertise and international loyalty ecosystem.
Mercure Living Genting Highlands will be integrated into the TwinPines Serviced Suites at Tropicana Grandhill, a 112-acre wellness-focused precinct within the 596-acre Tropicana WindCity township in Genting Highlands.
The integration of the internationally recognised Mercure brand enhances Tropicana WindCity’s positioning as a premier highland destination while offering buyers a turnkey lifestyle solution professionally managed to Accor’s global standards.
Scheduled to open in 2028, the development will comprise 1,443 fully furnished suites designed to meet the evolving needs of long-stay guests, leisure travellers and homeowners.
Accor Asia premium, midscale & economy division chief operating officer Garth Simmons said: “Mercure Living Genting Highlands represents an exciting opportunity to expand our extended-stay offering in Malaysia through a collaboration with one of the country’s leading developers. As travellers increasingly seek accommodation that combines flexibility, comfort and authentic local experiences, we believe this development will be well positioned to meet those needs while contributing to the continued growth of Genting Highlands as a leisure destination.”
Tropicana marketing & sales and business development managing director Ixora Ang said: “As a township developer since 1979, we have consistently prioritised sustainability, long-term value creation and the development of recurring income streams. Integrated within TwinPines Serviced Suites, our first green-certified development in Genting Highlands, this offering reflects our commitment to redefining smart, comfortable and sustainable living. By combining Tropicana’s expertise in integrated township development with Accor’s global hospitality platform, we are creating a distinctive branded residence experience that enhances lifestyle value.”
“Mercure Living Genting Highlands embodies our vision of delivering future-ready communities that seamlessly integrate wellness, connectivity and quality living, while contributing to the continued growth of Genting Highlands as one of Malaysia’s premier leisure and tourism destinations,” she added.
Located within Tropicana Grandhill, the development forms part of Tropicana WindCity, a 596-acre integrated township master planned across three distinct freehold precincts.
Accor is one of Malaysia’s leading international hospitality operators, currently operating 28 hotels with more than 7,300 keys and a pipeline of 10 properties representing over 2,600 keys. The signing of Mercure Living Genting Highlands marks another significant milestone in the group’s expansion in Malaysia, adding 1,443 keys to its development pipeline.
