Heinemann launches duty free store at klia2

15 Oct 2014 / 05:37 H.
    Heinemann launches duty free store at klia2
    From left: Faizah, Badlisham and Heinemann at the launch of the store yesterday.

SEPANG: Heinemann Duty Free Malaysia Sdn Bhd has launched their largest cross category concept duty free store in Asia, "be Duty free" at Kuala Lumpur International Airport 2 (klia2), with an initial target of 10% to 12% sales growth annually.
The launch was graced by Heinemann Asia Pacific CEO Max Heinemann, Malaysia Airports Holdings Bhd managing director Datuk Badlisham Ghazali and senior general manager of commercial services division Faizah Khairuddin.
Housing more than 200 brands and 4,000 products across multi categories including perfume and cosmetics, skincare, fashion and travel accessories, toys, international confectionery, local delicacies and souvenirs, be duty Free is designed to create different shopping experiences within the shop.
Heinemann, has been a household name in travel retail for over 130 years and currently operates over 230 stores at 125 airports in 47 countries. In Asia, Heinemann currently has operations in Singapore, Macau, Hong Kong, Laos, China, Australia, Myanmar and Indonesia.

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