Sip and savour

MORE than just a beverage, kopi tarik is one of the few iconic drinks many Malaysians start they day with. Besides the many brands in the market, Wonda has recently introduced its very own concoction, one with a Malaysian twist to the daily average cuppa ... best served hot with a thick layer of foam on top.
A NEW HOT FAVOURITE
A local favourite as the Italians take their cappuccinos, kopi tarik can usually be found at your local mamak joint or the nearest cafeteria, further limiting urbanites (with their fast-paced lifestyle) to their favourite beverage.
With this, Wonda launched the ready-to-drink Wonda Kopi Tarik to offer locals and foreigners with a penchant for that delicious and creamy coffee taste, convenience in a can.
“Local coffee is something that is very close to the hearts of Malaysians. We realised that a product of this nature is not available within the local ready-to drink coffee market. This is why we chose to come up with Wonda Kopi Tarik,” explained Permanis Sdn Bhd vice-president of marketing and business development Hemalatha Ragavan.
PERFECT PULL
Made with carefully chosen premium coffee beans, the public can enjoy the classic creamy and full-bodied taste of Wonda Kopi Tarik in a quick and hassle-freeway. Already available at major retailers nationwide, Wonda Kopi Tarik is a unique addition to Wonda’s pre-existing product range, which are Wonda Original, Wonda Mocha and Wonda Latte.
Introduced in 2013, the brand rose quickly to claim second ranking in the ready-to-drink coffee brands category. Wonda Coffee later went on to secure a gold win at the Malaysian Effie Awards for its campaign last year. It also made it to the Malaysian Book of Records for its “First Print Ad Campaign Using Five Senses”.