KUALA LUMPUR: Government support is crucial in positioning Malaysia as a top luxury wedding destination as the country gears up for Visit Malaysia Year 2026.
Initiatives such as streamlined visa processes for international guests, investments in tourism infrastructure, and promotional campaigns highlighting Malaysia’s cultural diversity can significantly boost the luxury wedding industry.
The Saujana Hotel Kuala Lumpur general manager Jasmine Ong Li said collaborative efforts between the government and the hospitality sector, including subsidies for global wedding expos, will further enhance Malaysia’s appeal as a premier wedding destination.
“International wedding tourism is central to our strategy for Visit Malaysia Year 2026. Our focus is on offering tailored experiences that merge tradition with luxury, capitalising on Malaysia’s Unesco sites and tropical allure to attract international couples.
“While domestic clients drive our core business, we also attract interest from Singapore, Southeast Asia, and overseas Malaysian communities.
“Targeted digital campaigns and word-of-mouth referrals highlight The Saujana’s expertise in luxury events and Malaysia’s hospitality, reinforcing its reputation as an inclusive, sophisticated choice for cross-cultural celebrations,” Ong told SunBiz.
She said the wedding market is a cornerstone of The Saujana’s business portfolio and contributes significantly to the hotel’s revenue.
And with over 100 weddings secured for 2025, Ong said The Saujana anticipates this segment will grow further, driven by the hotel’s reputation and ability to cater to diverse cultural and thematic preferences.
