PETALING JAYA: Ten new Proton and Proton e.MAS outlets were opened across Malaysia within 10 days.
Comprising four Proton outlets and six Proton e.MAS outlets, the coordinated openings span the central, northern, southern, East Coast and East Malaysia regions.
As of June, Proton’s nationwide footprint comprised 195 sales outlets, including 178 integrated 3S and 4S facilities. Proton e.MAS was supported by 58 dealerships, 45 service centres and 10 body and paint centres.
The 10 new outlets represent a combined dealer investment of RM15.9 million and create 210 job opportunities across sales, aftersales, technical and customer service functions.
Proton deputy CEO Datuk Abdul Rashid Musa said each outlet must strengthen the connection between the company and its customers, both at the point of purchase and throughout the ownership journey.
“Customer convenience is shaped by both proximity and the quality of support available. Our objective is not simply to add more locations, but to ensure each outlet responds to the needs of its local market and provides customers with a professional and dependable experience.
Since the second half of 2025, dealerships have been progressively adopting the company’s refreshed corporate identity, designed to create a more modern and welcoming retail environment while improving showroom presentation and the overall customer journey.
By introducing different outlet formats across five regions within a concentrated period, Proton and its dealer partners are creating more convenient points of access while strengthening the consistency of sales and ownership support available to customers nationwide
