SINGAPORE: Japan’s financial capital is no longer just a traditional stronghold of banking and asset management, but it is emerging as a launchpad for fintech innovation.
FinCity.Tokyo, the financial promotion body for Tokyo, hosted an exclusive insight session at the Singapore FinTech Festival (SFF) 2025, highlighting the city’s transformation into a global fintech gateway, supported by regulatory reform, cross-border collaboration, and digital asset infrastructure.
Held at the Japan Pavilion, the session convened policymakers, venture capitalists, and global fintech leaders to explore how Tokyo is positioning itself at the forefront of next-generation finance, from decentralised platforms and digital securities to embedded finance and cross-border payments.
FinCity.Tokyo executive director Tokio Morita emphasised the organisation’s commitment to supporting fintech companies seeking to enter the Japanese market.
“We can assist you with navigating the regulatory landscape, connect you with business partners, capital and experts, and help you scale operations,” said Morita.
“Tokyo is evolving into a global centre for financial innovation, with strong public-private collaboration, investor appetite, and a progressive regulatory landscape. Japan was one of the first countries to legally recognise cryptoassets, and we continue to refine our frameworks for digital assets and cross-border startups.”
Japan’s fintech market is projected to reach US$30.2 billion by 2033, growing at a compounded annual growth rate (CAGR) of 14.1%, a clear signal that the country is positioning itself for long-term leadership in innovation.
Tokyo is currently in 11th position in Startup Genome’s global startup ecosystem ranking.
Luxembourg-based financial technology platform Banking Circle’s head of APAC, Natalie Shiori Fleming, was one of the panellists in the session.
“The regulations in Japan are clear, and I think the FSA is very innovative. They were among the first to regulate the crypto space.
“While there are some language and cultural barriers to the market, once you enter and hire a local team, it is a market where global players can thrive,” said Natalie.
The session is part of FinCity.Tokyo’s wider efforts to position Japan as a trusted hub for innovation in Asia, underpinned by policy clarity, deep capital pools, and a dependable regulatory environment.






