Influencer Che Nom supports Rembayung’s pricing, citing its premium location, customer experience, and Khairul Aming’s legacy beyond social media.
FOLLOWING the grand opening of beloved Malaysian content creator Khairul Aming’s first restaurant, Rembayung, the eatery has been creating a buzz on social media over the past few days.
While many locals expressed pride in Khairul’s recent endeavour, others criticised the entrepreneur over the pricing at Rembayung.
Amidst the online chatter, long-time content creator Che Nom has voiced her support for Khairul’s restaurant, sharing her perspective on the situation.
ALSO READ: Malaysians express concern after video shows Khairul Aming resting on Rembayung restaurant table
“Khairul Aming is not a name that emerged overnight. For years, he has entertained Malaysians, especially during the month of Ramadan.
“His recipes are shared for free, his content is consistent, and products such as his sambal are sold at prices that remain affordable. All of this represents a significant contribution.
“When he opened Rembayung, it was clearly a step away from the pressures of the social media world,” she wrote in a Facebook post.
ALSO READ: “Allow me to try”: Khairul Aming responds to critics after new restaurant announcement
She also highlighted that in the influencer world—where creators are constantly chasing engagement and tied to social media algorithms—Khairul’s Rembayung represents more than just content; it is a “legacy”.
Che Nom defended the eatery’s pricing, emphasising that Rembayung’s target market is not just the average Malaysian but also tourists, due to its location in the heart of Kampung Baru, Kuala Lumpur.
“Rembayung is not a casual eatery and is not positioned as an everyday dining spot. Its location is premium, and operating costs in an area like this have always been high,” she added.
Beyond location, Che Nom noted that Rembayung distinguishes itself through its customer experience. The restaurant is “child-friendly and wheelchair-accessible”, with convenient parking options. She stressed that customers are “paying for comfort, ambience, and convenience,” not just the food.
She further explained that targeting a premium market makes sense from a business perspective. With a smaller customer volume, operations are easier to manage, and profit margins are healthier.
“Ultimately, not everything needs to suit everyone. We have the choice to support it or not, to go or not.
“It’s better to give space and time to those trying to build something bigger and more lasting,” she concluded.
Many netizens agreed with Che Nom’s sentiments, sparking discussion about the recent negativity surrounding the eatery’s pricing and other issues.
“Try looking at the prices at kopitiams nowadays—they’ve skyrocketed. There isn’t a single set under RM15 now, and yet people queue patiently. Most of the time, we don’t even know who the owners are. Here, we clearly know the owner, so let’s give him the opportunity to grow his business on this new platform,” one user wrote.
“The prices at Rembayung are roughly the same as at other restaurants serving similar cuisine. It’s only fair that we support our community’s businesses. If some of us can afford to dine at Korean restaurants, which are far more expensive, why not at Rembayung?” another added.
