PETALING JAYA: Carlsberg Malaysia has pledged RM1 million via its “Celebrate Prosperity, Cheers For Tomorrow” food aid campaign. It has also extended another RM1 million via its Carlsberg-Huazong Education Fund to underprivileged Malaysians facing current challenging times.

“We understand that many Malaysians are affected by the Covid-19 pandemic and the unfortunate floods in several states,” Carlsberg Malaysia managing director Stefano Clini said.

“As we remain hopeful for the new year, we are sensitive to the current sentiments and have rolled-out Carlsberg’s ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign.

“We hope that with RM1 million worth of food essentials for 2,000 families whose livelihoods have been impacted, the recipients can rejoice while keeping the celebrations moderate.”

Carlsberg has joined forces with theSun, Star Foundation, Yayasan Nanyang Press, The Borneo Post and See Hua Daily News to reach 2,000 underprivileged Malaysians, regardless of race and creed.

Those affected by the pandemic may apply through the respective media foundations or corporations.

“It is during times like this that we must show compassion and help those in dire need of help,” theSun managing editor Eddie Hoo said.

“Carlsberg’s move to alleviate some of the difficulties faced by the B40 group is indeed commendable. We hope other major corporations that are in a position to act similarly can give back to society by aiding underprivileged Malaysians.”

Star Foundation and Star Media Group chairman Datuk Fu Ah Kiow thanked Carlsberg for initiating the project and inviting Star Foundation and non-profit MyKasih Foundation to be part of the noble cause.

“From our media interactions with Malaysians, we realise that many are trying hard to adapt to the new normal, but it is often the vulnerable who are left behind with little means to survive.”

“We are grateful to Carlsberg for working with us by offering RM200,000 in aid for 306 families in Pahang affected by floods. We are also accepting applications from 94 vulnerable families in west Malaysia,” Yayasan Nanyang Press general manager Khor Yuyin said.

See Hua Daily News and The Borneo Post are pleased to work together with Carlsberg Malaysia to extend this charitable gesture
to Sarawak and Sabah,” said Chia Chiew

Boon, regional news manager of See Hua Daily News.

Carlsberg Malaysia, through its partnership with The Federation of Chinese Associations Malaysia (Huazong) and Carlsberg-Huazong Education Fund, will allocate RM1 million in education aid for 333 tertiary students as a one-off donation. It is open to all Malaysian citizens pursuing tertiary education and applicants may apply via Huazong at from Feb 1 to 12.

The fund will also consider waiving interest on study loans.

$!Carlsberg managing director Stefano Clini at the unveiling of the ‘Celebrate Prosperity, Cheers for Tomorrow’ campaign.

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