In conjunction with International Women’s Day, Cosmo Restaurants Sdn Bhd, the franchise owner of Burger King Malaysia is surprising Malaysian female burger lovers with its Women’s Day edition burger packaging!
Burger King is serving burgers in a limited number of special edition box at all of its 105 outlets throughout Malaysia to female customers. A vanity mirror is attached at the inner side of the burger box cover with the message, “Each and every one of you is unique. Happy International Women’s Day Burger Queen.”
Cosmo Restaurants Sdn Bhd Head of Marketing Goh Yin Yin said International Women’s Day is a very significant event to the company.
“Not only does Burger King in Malaysia have a woman CEO, one third of our management team are women and half of its staff force are women.”
“A large part of our customers are women too! Hence, we would leverage on this special day to surprise our female customers and remind them of how special they are.”
“Being a woman myself, I experience and understand the unique situation women face every day in the pursuit of a career and trying to strike a balance in our personal lives caring for our parents, siblings, friends and if married, children and husband.”
“Granted that every one of us is unique, but what unites us all as women is our amazing ability to be the bread winner when the situation calls for it and at the same time be the utmost nurturing care-giver to everyone around us... We all deserve to wear a crown!” said Goh adding the mirror in the box is to remind its female customers on their special and unique role in society.”
Burger King female customers who purchase the burgers in special edition boxes may choose to participate in a selfie contest on that day to stand a chance to win a RM300 gift card from a renowned cosmetic retail brand. #BurgerQueenMY
The surprise doesn’t just end there...
All female customers will also receive a 50% discount when they purchase any of the three Burger King Mushroom Swiss burger options - Double Swiss Mushroom, Single Swiss Mushroom and Mushroom Swiss tendergrill!
All Burger King beef and chicken patties are 100% certified Halal and the company only uses fresh vegetables that are locally sourced from around Malaysia. For more details, please refer to www.burgerking.com.my
