KITCHENAID has redefined kitchen convenience with the launch of its Go Cordless System, a range of innovative small appliances designed to offer unparalleled flexibility in cooking.
The new KitchenAid Go Cordless System features six versatile appliances, all powered by a single interchangeable 12V Max lithium-ion battery. This allows for seamless transitions from preparation to clean-up, offering flexibility for both indoor and outdoor cooking. Four of these innovative appliances are now available in Malaysia: the Go Cordless Hand Mixer, Go Cordless Hand Blender, Go Cordless Food Chopper, and Go Cordless Personal Blender.
Go Cordless Hand Mixer: With seven speeds and a Soft Start™ function, this mixer minimizes splatter, making it ideal for mess-free preparation.
Go Cordless Hand Blender: Equipped with a four-point stainless steel blade and a variable speed trigger, this blender enables controlled blending directly in pots or pitchers.
Go Cordless Food Chopper: A five-cup capacity chopper designed for quick and efficient tasks like chopping herbs or vegetables.
Go Cordless Personal Blender: A portable 16-ounce blender with a travel lid, perfect for on-the-go lifestyles.
Additionally, the collection includes the Go Cordless Blade Grinder and the Go Cordless Citrus Juicer, both designed for maximum performance and convenience. The grinder is ideal for fresh coffee beans or spices, while the juicer uses both forward and reverse movements for optimal juice extraction.
According to Ms. Lim Pei Yan, Co-owner and Executive Director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, the Go Cordless System represents a significant step forward in the cordless appliance market. She stated, “This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make—anytime, anywhere—cementing KitchenAid’s leadership in the premium kitchen appliance space.”
The global demand for cordless appliances is growing rapidly, with the market projected to increase from USD 41.4 billion in 2022 to USD 77.2 billion by 2031. The rise of compact kitchen appliances is also fueling this growth, particularly among urban consumers who prioritize space efficiency. Ms. Lim emphasized, “The Go Cordless System meets this moment. It is not just cordless—it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool.”
In a world where consumers seek both functionality and aesthetics, KitchenAid has managed to blend performance with a sleek, modern design. The Go Cordless System eliminates the clutter of fixed kitchen setups, creating a clean, flexible space for cooking, whether at home, in the garden, or on a balcony.
Chef Collin from TCH Foodworks shared his thoughts on the impact of the Go Cordless System on the creative cooking process. “As a chef, I believe great and creative cooking comes from feeling free and at ease in your space. The Go Cordless System gives you that freedom—it lets you move effortlessly from kitchen to balcony or garden, making the act of cooking feel more natural and intuitive. What stands out to me is how KitchenAid has preserved the power and reliability it is known for while designing a product that fits seamlessly into modern homes. It is a classic appliance, thoughtfully reimagined for today’s way of living.”
The KitchenAid Go Cordless System is now available at leading retailers and online at www.kitchenaid.my.
About KitchenAid
Since debuting its iconic stand mixer in 1919 and the first dishwasher in 1949, KitchenAid has continued to build on its legacy, crafting a full range of products for those who love to create. Today, KitchenAid® offers a comprehensive collection of essential kitchen tools, from countertop appliances and cookware to ranges, refrigerators, whisks and even wine cellars.
