CUCKOO International (MAL) Sdn Bhd (Cuckoo) unveiled its trio of new brand ambassadors at the Cuckoo X Riuh: #SAMASAMA Raya Bazaar in Kuala Lumpur, last Friday.
The three-day Raya bazaar was co-organised with Riuh, “a curated creative platform under MyCreative Ventures to spread the Raya festivities with all Malaysians”.
The ambassadors are singer Datuk Seri Siti Nurhaliza – a well-established partner of Cuckoo who is extending her ambassadorship; singer Jaclyn Victor and YouTuber Phei Yong, who will be donning their roles as advocates for Cuckoo’s #SAMASAMAHealthier vision.
Cuckoo stated that the appointment of the three ambassadors is driven by a shared passion between the company and the trio, each bringing their own vibrant and unique backgrounds to the mix.
In the coming year, Cuckoo aims to expand its outreach to diverse Malaysian audiences through varied narratives, with the trio sharing their personal journey of achieving a balance between work and life to inspire healthier living environments right at home.
Cuckoo founder and CEO Hoe Kian Choon said: “Building upon Datuk Seri Siti Nurhaliza’s esteemed presence with us since 2020, we are thrilled to welcome Jaclyn Victor and Phei Yong to our Cuckoo family. The trio embodies our spirit to inspire healthier living for ‘For All Kinds of You’, ensuring that every Malaysian, across generations and communities is empowered to embrace a path of vitality and well-being.”
