ASTRO Malaysia Holdings Berhad and Les’ Copaque Production Sdn. Bhd. announced a strategic collaboration in content sharing, distribution and marketing of animation content produced by Les’ Copaque.
This collaboration is aimed combining the expertise and media assets of both companies to strengthen the local and regional animation industry.
Les’ Copaque’s animation content IPs namely Upin & Ipin, Upin & Ipin Iqra, Pada Zaman Dahulu and Puteri will be available to both Astro and NJOI audiences across the TV and OTT platforms including on-ground events.
The collaboration also involves selling exclusive merchandises on Go Shop and various fans activities to reward loyal customers under Astro Circle.
Vice president of GenNext Astro, Putri Yasmin Megat Zaharuddin said: “Upin & Ipin’s engaging stories seek not just to entertain but also to deepen learning.
“Our close collaboration with Les’ Copaque will increase Upin & Ipin content slate not only in Malaysia but also in Asean countries such as Indonesia, Singapore and Brunei.”
The announcement event was attended by managing director of Les’ Copaque Production Sdn Bhd Burhanuddin Md. Radzi, chief content director of Les’ Copaque Hajah Ainon, and chief executive officer of Malaysia Digital Economy Corporation (MDEC) Yasmin Mahmood.
Astro – Les’ Copaque’s first joint project will be the Karnival Upin & Ipin 2018, which will take place at Malaysia Agro Exposition Park Serdang (MAEPS) from Dec 20-23.
Children can also look forward to Upin & Ipin, Upin & Ipin Iqra, which focuses on Iqra’ learning; Puteri and Pada Zaman Dahulu on Astro Ceria and Astro Prima channels.
Other upcoming major project include the Upin & Ipin – Keris Siamang Tunggal movie, which will premiere in cinemas in March 2019, with Astro playing the role of an exclusive media partner.
