Homegrown skincare brand L’MIÈRE redefines mundane skincare routine with high-performance ingredients and a bit of fun

FUNCTIONAL skincare brand L’MIÈRE puts the “fun” in “functional” to bring out the best in you, not the stress. The idea is to incorporate effective and multi-performance skincare products instead of serving a single purpose to support a multi-tasking lifestyle.

No one wants an overwhelming skincare routine, it gives the impression that the only way to achieve radiant skin is by using several different products.

L’MIÈRE cofounder Lau Kah Ming said: “While most people see skincare as a form of routine, we see it as a way to escape from our already routine-oriented life. It’s all about cultivating a holistic experience to get our mood moving in the right direction. We call it the L’MIÈRE experience, that drives anticipation and pleasure through skincare.

“Truth be told, we are all chasing after the finer and simpler things in life, and we believe we are able to fulfil and celebrate those needs.”

The brand’s rather modest range of skincare includes the Fairy Balle Facial Cleanser that challenges traditional methods of cleansing with its sphere-like jelly texture, designed to transform the way you spring into your skincare routine with elation.

Never has there been instances where one is as excited to cleanse their face, hence this ball cleanser will show you what the fun is all about. Perhaps you are using it out of curiosity to see how it works its magic but nonetheless, the anticipation and the thrill is exactly what L’MIÈRE set out to create.

Simply run it under some water, rub it in your hands to produce a frothy foam to lather on your face.

Its key ingredients feature 24K gold flakes, diamond powder, chamomile extract and hyaluronic acid to gently exfoliate the skin, calm inflammation and protect the skin from premature ageing and sun damage by speeding up collagen production for a younger, bouncier looking complexion.

L’MIÈRE’s star product, Pandora Box, is a series of three capsule masks – the Glacier Mud Soothing & Rejuvenating Mask, Yogurt Infused Venom Repairing Mask and Bye-Bye Sugar Sleeping Mask – that offer a three-step intense facial repair treatment.

“It makes sense that we provide only the right solution to target specific skin concerns. The Pandora Box is able to visibly improve skin health at your own convenience, and it’s also a form of indulgence and self-love,” said Lau.

$!– PICTURE COURTESY OF LAU KAH MING

Do you believe that skincare is ‘one size fits all’?

Maybe that is appropriate to certain people but different lifestyles would call for different forms of self-care and self-love methods.

That said, there is absolutely nothing wrong with one size fits all. A lot of great skincare brands are coming out with products that are effective and well-tolerated to be used by most skin types.

At L’MIÈRE, our range of products are suitable for all skin types. However, there are different ways of using them according to each skin type and concerns.

Why is the Fairy Balle Facial Cleanser shaped like a ball?

We believe skincare should be fun. I cleanse my skin twice a day, sometimes up to three times a day, and to do something so boring so often, I would love for something that I can have fun with.

We have reformulated the texture of the facial cleanser numerous times to make it soft and bouncy. Imagine it like a stress ball where you give it a squeeze every morning and night to cleanse the face, each squeeze makes you feel less stressed out.

$!L’MIÈRE Fairy Balle Facial Cleanser. – PICTURE COURTESY OF LAU KAH MING

What is it that makes Pandora Box so special?

It is our star product. It plays with the idea of a three-step facial spa in the comfort of your own home in just 30 minutes.

As we spend more time at home in the midst of the pandemic, we want to make the skincare routine easier by integrating it into our daily activities so you can comfortably do it anywhere and everywhere at your own convenience, even when doing house chores.

How do you think skincare will evolve in 2021?

With everyone embracing a sense of responsibility for the environment, 2020 has certainly focused a great deal on sustainability with refillable options, 100% recyclable packaging and eco-friendlier products. Beauty brands will never cease to find innovative ways to become even more eco-conscious as 2021 continues.

We are also falling back to the basics, focusing on skin-soothing ingredients to combat maskne, such as the spotlight on niacinamide in 2020. We are likely to expect full transparency from the product development and manufacturing process to provide customers peace of mind and a better user experience.

Clickable Image
Clickable Image
Clickable Image