TOSHIBA Sales & Services Sdn Bhd yesterday unveiled the NaturePure Series 820L refrigerator, certified by the Malaysia Book of Records as the biggest-capacity refrigerator in Malaysia.
The NaturePure 820L refrigerator is Asean’s first four-door, side-by-side refrigerator with a capacity exceeding 820 litres, sufficient for two weeks’ food storage. Designed for multi-generational households, the appliance offers expansive and compartmentalised storage — ideal for organising everything from baby food and fresh produce to skincare items and frozen essentials.
Powered by High-Capacity Technology, the NaturePure features super-thin insulation and component miniaturisation to maximise internal storage without increasing external size. Key features include:
● PureAir sterilisation system
Eliminates 99.99% of bacteria and 99% of odours through hourly active purification — ideal for families with infants or health-sensitive needs.
● PureAir turbo mode
Purifies three times faster than standard mode. Perfect for traditional or strong-smelling dishes.
● Pure ICE 3-Level System
Delivers hygienic, odourless ice with FDA-certified water systems and integrated sterilisation.
● Magic 2 sizes ice maker
Industry-first dual-mode ice maker producing cubed and half-cubed ice, up to 2kg in 95 minutes.
● Superior cooling with R290 refrigerant
Offers 30% faster cooling while using eco-friendly refrigerants for reduced environmental impact.
Expanding in Malaysia
“In 2025, Toshiba continues to chart strong growth by expanding our diversified product portfolio to reflect the evolving needs and values of today’s consumers,” said Toshiba Sales & Services managing director Steven Yang.
Toshiba Malaysia is targeting a 25% year-on-year growth compared to 2024, driven by rising consumer demand for technologically advanced and aesthetically refined home appliances.
Yang said it targets to open one flagship store and establishing 50 Shop-in-Shop outlets by the end of 2025. There are 14 brand stores currently operating nationwide since Toshiba opened its first brand store in Kuala Lumpur in 2024.
Under its 2025–2026 initiative, Toshiba Malaysia will focus on introducing industry leadership products and suite products. It has also earmarked an investment of not less than RM20 million per year for branding and digital marketing.
Sustained market leadership across core categories
As of the first quarter of 2025, Toshiba Malaysia has achieved significant market share across its key home appliance segments:
● Refrigerators: 16.7% (ranked second)
● Washing machines: 13.6% (ranked second)
● Microwave ovens: 10.5% (ranked fifth)
Toshiba’s market share continues to expand steadily across all product categories, driven by rising demand for smart, functional and energy-efficient home solutions. This results reflect the brand’s continued strength in delivering lifestyle-enhancing solutions that resonate with Malaysian households.
In the broader Asean region, Toshiba continues to deepen its market footprint, with Thailand maintaining strong performance and Japan, its home market, continuing to lead in brand dominance and customer loyalty.
Looking ahead: Japandi-inspired product expansion
Celebrating its 95th anniversary, Toshiba’s innovation roadmap includes the continued rollout of its signature “Japandi” Series — a harmonious fusion of Japanese craftsmanship and Scandinavian design sensibilities. Following the debut of the first Japandi refrigerator in 2024, Toshiba will expand the concept to include dishwashers, water purifiers and other home appliances — bringing seamless design and intuitive functionality into modern Malaysian homes.
