TOY manufacturer Mattel have removed thousands of its ‘Wicked’-branded dolls off the shelves after discovering a x-rated printing error on the packaging.
The dolls were made in collaboration with the movie adaptation of the award-winning musical ‘Wicked’, fashioned after the characters.
CNBC reported that the website link printed on the dolls’ packaging lead to a pornographic website instead of the ‘Wicked’ movie adaptation’s official website.
Quoting Mattel’s apology statement, the company stated it was “aware” of a misprint on the doll’s packaging, mainly sold in US, intended to direct consumers to the movie’s landing page.
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“We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children,” Mattel was quoted as saying.
The company also advised consumers who have already purchased the dolls with the misprint to throw away the packaging or “obsure”, as quoted, the website link.
Following the misprint revelation, several online retailers across the US have pulled the dolls off their shelves as of Monday (Nov 11).
However, it is unclear if the toy manufacturing company will release the dolls with the correct print details or provide stickers to cover the mistakenly printed link.
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