Glow all over

15 Oct 2018 / 20:06 H.

NEW TO the cosmetic game, Ameera Khan or better known as Little Miss Khan as per her Instagram handle has made a name for herself with her unfaltering commitment and bold vision.
Despite her young age of 17, it hasn't stopped her from making headway in the fashion and beauty industries.
In fact, she is part of a larger movement that capitalises on social media reach with over 962 thousand followers on her Instagram into something big - LMK Cosmetics.
Surprisingly as it may seem, Ameera never dreamt of having her own makeup line, let alone her very first business venture to be one.
She said: "Believe it or not, I'm not a big fan of wearing makeup but I absolutely love collecting them.
"When I was 15-year-old, I posted a video of me buying 161 lipsticks in every possible colours and several eyeshadow palettes in a single purchase.
"The video caught on quickly and went viral on the internet.
"I've been hooked ever since; it's like a disease, an addiction and obsession towards collecting makeup, not necessarily use it," she explained.
Given that her family has long been in the business industry, it would make sense for her to be in it as well.
One day Ameera's mom gave her a suggestion, she said:
"Since you're so passionate about makeup, and with your numbers of followers on Instagram, why not use it as a platform to start a cosmetic line yourself?"
It took her two years to finally make it happened.
After endless meetings, and the trials and tribulations in getting exactly how she wanted her brand to be.
On May 8, Ameera Khan launched her very first brand LMK Cosmetics with five exquisite products to kick-start her beauty empire.
"I hope you guys love using them as much as I enjoyed creating them", she said in a video to her legion of Instagram followers.
Her cosmetics undertaking has certainly been the center of attention since its inception.
From collecting to creating makeups, it's clear that her passion for beauty is beyond skin deep.
There is no denying of her authenticity and capability as she continues to take her cosmetic line to a higher echelon, further defining herself synonymously to her brand.
She said: "I don't want LMK Cosmetics to be just another local brand, I want it to be me and about me, something different that the people are not used to."
Even the shade names basically describe herself as a person, she explained: "I was thinking of me when I came out with the names.
"My favourite shade names are my two blushers – Rich and Famous."
LMK Cosmetics
Ever wanted a thinner face, high cheekbones and chiselled jawlines of a supermodel?
Well, makeup is truly a game changer in how sculpted and slender a face can be when done correctly.
By shading and sculpting using blusher and highlighter to give shape, contour and definition to the facial features, you too can look like one of them.
So when using LMK Cosmetics' buildable highlighters to sculpt the cheeks in either its beaming or sheer base can mean having a natural sun-kissed-skin, or if accented excessively, you might end up looking like crusty Tin Man from The Wizard of Oz.
A little goes a long way especially when the light hits the spot, creating a lit-from-within look.
With three reflective shades and velvet-smooth texture suitable for any skin tones, it delivers a generous amount of pigmentation without weighing down the skin.
Layering on top of that is the blusher.
LMK Cosmetics' blushers in shades Rich and Famous blend seamlessly to perfection on the apple of your cheeks and upwards along the cheekbones for a peachy flush.
It's lightweight and pressed powder formula will leave a more defined, airbrushed effect that is sublime yet noticeable lustre.
Smokey eye will forever be in style, so instead of the traditional smouldering gaze, Ameera explores the softer side of it in two of her quad eyeshadow palettes Malika Rose and Bossy Bronze.
She replaces ubiquitous matte black in favour of burgundy mauve and warm brown, soft shimmers and heavy metallics in white pearlescent and rose gold to diffuse intensity and increase versatility.
Elsewhere, her love for pretty pink and red in all guises continues to reign supreme in her lip series. They are your voluptuous finishing touch to an immaculate makeup look.
Infused with argan oil and vitamin E to moisture the lips, the lip creams deliver a smooth sheen of budge-proof semi-matte colours such as deep coral, rose taupe, nude salmon and antique pink.
Lip gloss, on the other hand, glides beautifully across the lips with its light-reflecting pearls is the ultimate definition of a pout perfector.
Wear it bare or as a top coat to maximize fullness to a plumped-up pout.

Guide to Ameera Khan's signature look
1. Skipping primer and foundation altogether, she proceeds straight to apply concealer on the under eye bags, followed by a setting powder on top to prevent creasing throughout the day.
2. Then she moves on to define her brows using LMK Cosmetics' eyeshadow palette Bossy Bronze in shade Driven to fill in the gaps.
3. Next, bronze the cheeks with either one of three LMK Cosmetics' highlighters to accentuate high points of facial features for a smooth strobe effect and a pearlescent finish.
4. For blushers, Ameera switches between shade Famous during the day and Rich at night to create a calm impression among brilliance.
5. Eyes are windows to your soul. She gently lifts the eyelashes evenly with a volumising mascara from the lower lash line to the tip.
6. When it comes to her lips, she layers on lip gloss on top of lip cream to create sexy fuller lips.

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