HONG KONG SAR - Media OutReach Newswire - 19 December 2024 - Chow Tai Fook Life Insurance Company Limited (CTF Life) has become the exclusive Founding Insurance Partner of Kai Tak Sports Park (KTSP), forming strategic partnership to foster the integrated development of sports, culture and tourism. Set to officially open in the first quarter of 2025, KTSP is poised to become the largest integrated sports and entertainment landmark in Hong Kong. CTF Life will be in support of KTSP’s pursuit in bringing international events to Hong Kong, reinforcing the city’s position as the “Events Capital of Asia”.
The 28-hectare KTSP consists of three main venues, Kai Tak Stadium, Kai Tak Arena and Youth Sports Ground. CTF Life has become the Presenting Partner of the Kai Tak Arena Grand Hall, where CTF Life and KTSP will bring top international sports and entertainment events, and turn the venue into a community sports hub to promote the culture of “Sports for All” and build a healthy and vibrant community.
Mr. John SHARKEY, Project Director of KTSP, stated: “We are delighted with CTF Life becoming the exclusive Founding Insurance Partner of Kai Tak Sports Park and we are extremely grateful for this fantastic commitment. Together, we will aim to promote sports, culture, and tourism development through bringing in more international events, supporting ‘Fencing Plus’ training programs in the community and enhancing professionalism with athlete development.”
Mr. Man Kit IP, Chief Executive Officer of CTF Life, said: “CTF Life is very honoured to be the exclusive Founding Insurance Partner of KTSP, creating value beyond sportsmanship. As we celebrate our journey towards 40th anniversary, this partnership underscores our robust financial strength. With the world-class venues at KTSP expected to host a wide range of international events, CTF Life looks forward to promoting our brand to a wider customer base at home and abroad, enhancing customer experience, and supporting the development of Hong Kong’s mega events economy and its sports sector.”
The strategic partnership of KTSP and CTF Life will support HKSAR Government in fostering sports development in Hong Kong, through co-organising Kai Tak Sports Initiative “Fencing Plus” Training Programme. The programme will feature selection and training sessions designed to discover and cultivate a new generation of elite fencing athletes for Hong Kong, grooming them as future world champions. CTF Life will also establish the “MyFuture Fencer Training Headquarter” at the Kai Tak Mall, building brand awareness among a wider customer base, providing customers and their loved ones with innovative and diverse life experiences ranging from wellbeing and growth to healthcare and legacy, while continuing to connect the community and create value beyond insurance.
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