SYDNEY, AUSTRALIA - Media OutReach Newswire - 22 October 2025 - Lee Kum Kee, the global leader in Asian sauces and condiments is inviting food lovers to experience fortune and prosperity via its “Unlock 1888 Good Fortune” Lucky Draw, which runs nationally from 13 October to 23 November 2025.
Lee Kum Kee and its broad array of sauces and condiments - which are thought to have been available in Australia for over half a century - has been the pantry staple for budding chefs who want to experience the authentic taste of Asian cuisine to their home kitchens.
The brand has become synonymous amongst Aussies as their go-to choice in supermarkets and is stocked by major retailers such as Coles and Woolworths, as well as specialist Asian grocers.
To give back to its Aussie consumers, Lee Kum Kee has launched its “Unlock 1888 Good Fortune” Lucky Draw, centred around the brand’s founding year, and centred around the number 8 – synonymous with wealth, fortune, prosperity and success in Chinese culture.
This exciting initiative celebrates the meaningful moments shared around the dining table and offers a prize pool of over AUD$20,000, with more than 150 chances to win. This includes the grand prize of AUD$1,888 that pays homage to the brand’s founding year.
Chef and Lee Kum Kee ambassador in Australia Mimi Wong is keen for Aussies to try their luck and win their share of the AUD$20,000 available while getting to sample the authentic tastes of Asian cuisine.
Consumers can enter the “Unlock 1888 Good Fortune” Lucky Draw by purchasing any Lee Kum Kee products and uploading their receipts to the campaign website, which can be accessed by scanning the QR codes on product tags and in-store promotional materials at major retailers.
Alternatively, consumers can follow the official Lee Kum Kee social media channels in Australia for more information. Besides the grand prize of AUD$1,888, there are 50 lucky prizes of AUD$188, and 100 consolation prizes of AUD$88 - each amount has been thoughtfully chosen to echo the brand’s legacy and wishes for prosperity.
Learn more via leekumkeepromotions.com.au
Hashtag: #LeeKumKee #LKK
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