As we celebrate the 67th National Day and Malaysia Day, let us not forget who we are as Malaysians.
With this in mind, Astro’s campaign Inilah Kita, which translates to “this is us”, is a reminder of our roots, diverse culture and journey together.
Last week, Astro launched the Inilah Kita campaign with the aim of celebrating unity in diversity by making a positive impact within communities. The campaign starts today and ends on Sept 16, on Malaysia Day.
Astro group CEO Euan Smith said as National Day and Malaysia Day near, Malaysians are reminded behind all the diverse cultures, this is one nation with inherent traits that define people.
“We named this campaign Inilah Kita to reflect the essence of Malaysians – diverse, united and resillient. Our focus this year is to celebrate the best of Kita, the spirit of togetherness in the multi-ethnic, multi-lingual and multi-cultural landscape of Malaysia,” said Smith, adding that Astro is bringing diverse and enriching content to every home, fostering a sense of community and embracing the spirit of Kita.
