BMW Group Malaysia has kicked off celebrations to mark the 50th anniversary of the BMW 3 Series, a model that has become a cornerstone of the brand’s identity and an enduring presence in Malaysia’s automotive landscape since the 1970s. As part of the celebration, the company unveiled the new BMW M340i xDrive Edition 50 Jahre, a commemorative model limited to just 50 units and available exclusively through BMW Shop Online for a recommended retail price of RM396,800.
Since its debut in 1975, the BMW 3 Series has undergone seven generations of evolution, consistently reflecting the brand’s core values of dynamic performance, cutting-edge technology, and timeless design. This legacy continues to resonate in Malaysia, where the model has built a loyal following and helped shape the perception of premium automotive excellence.
Compared to its predecessor, the exterior of the New BMW M340i xDrive Edition 50 Jahre features a distinctive M rear spoiler, adding to the car’s sporty rear profile. It also comes equipped with M Performance Parts as standard, including M Performance side skirts that further enhance its athletic stance. Inside, the cabin is refined with an M Performance centre armrest wrapped in Alcantara, along with Carbon Fibre M Performance gearshift paddles, reinforcing its sporty identity.
