MATTA aligns with ministry to boost arrivals from China, India and ASEAN, while strengthening domestic tourism ahead of Visit Malaysia 2026
KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) is aligning its strategy with the Ministry of Tourism, Arts and Culture to position Malaysia as the top Southeast Asian destination ahead of Visit Malaysia 2026.
MATTA president Nigel Wong said the country’s central ASEAN location provides a competitive advantage through affordability and a strengthening currency.
“The country remains one of the most cost-effective destinations in the region while offering modern infrastructure and high levels of comfort for travellers,” he told a press conference at the Malaysia International Trade and Exhibition Centre.
Wong noted steady growth in tourist arrivals from China, supported by plans to increase direct flight connectivity to Kuala Lumpur, Penang and other states.
He said several new routes are under negotiation, with authorities anticipating a further rise in visitor numbers once they are finalised.
India has also emerged as a rapidly growing market with strong spending patterns.
Wong attributed this to shared cultural similarities making Malaysia an attractive and comfortable destination for Indian travellers.
Intra-ASEAN travel will remain a key focus as neighbouring countries continue to be among Malaysia’s largest sources of tourist arrivals.
Despite global uncertainties, Malaysia will continue engaging long-haul markets, particularly from Europe.
Promotional campaigns and sales missions will be maintained to ensure the country remains visible and competitive for Western tourists.
A key pillar of the VM2026 strategy is strengthening domestic tourism.
MATTA emphasises that a robust local tourism sector will help sustain businesses and ensure resilience for future international demand.
“Overall, Malaysia adopts a comprehensive and balanced approach while focusing on regional, international, and domestic markets,” Wong added.
He said this approach helps place the country in a strong position to achieve its tourism goals for 2026 and beyond.
