HWC Coffee has announced its official halal certification that was awarded by the Department of Islamic Development Malaysia (Jakim). The certification ensures all HWC Coffee products meet the highest standards of quality, hygiene and compliance with Islamic dietary laws, “reinforcing the brand’s mission to deliver premium specialty coffee for everyone”.
“From classic Americanos to exclusive specialty beans, customers can now enjoy their favourite beverages with complete confidence,” said the company today.
The company, which has nearly 70 stores across Malaysia, also said that the halal certification strengthens the company’s dedication to offering ethically produced coffee that caters to diverse preferences, making it accessible to all coffee lovers seeking quality and trust in their coffee experience.
“This halal certification reflects our commitment to excellence in every facet of our business. We are proud to offer premium coffee experiences that ensure inclusivity and quality for all,” said HWC Coffee CEO Zenda Ng.
MOU with Islamic Relief Malaysia (IRM)
HWC Coffee also announced that it has established the “Cup of Hope” foundation with the Islamic Relief Malaysia (IRM). The foundation is dedicated to supporting those in need through various charitable initiatives, including the IRM “Cheers to School” programme.
The first project under the foundation will be launched in January next year. Ng said IRM is known for its dedication to providing humanitarian aid and support to vulnerable communities, regardless of religion or race.
“We are excited to partner with Islamic Relief Malaysia in our efforts to give back to society,” said Ng. “Our joint CSR programmes will reflect our shared values and commitment to making a meaningful difference.”
The announcement, commemorated at HWC Coffee’s newly-opened brand store at D'Pulze Mall in Cyberjaya, was also attended by HWC Coffee chief operating officer Penny Chan, chief marketing officer Edmund Lai, IRM board of trustees chairman Datuk Seri Syed Saleh Syed Abdul Rahman, Ansara Malaysia president Noor Azizee Abd Aziz.
Limited-edition Geisha Plus specialty bean
Also today, HWC Coffee presented the limited-edition Geisha Plus coffee, graded as 95-points coffee bean. Revered for its unique and refined flavours profile, the Geisha variety is celebrated for its rarity and the meticulous cultivation it requires, making it one of the most esteemed coffee beans globally. This premium coffee is now available at HWC brand stores.
“In keeping with HWC Coffee’s dedication to delivering a diverse selection of specialty coffees, additional exclusive offerings with distinct profiles will be introduced in the future,” said Ng.
New food menu
To celebrate its continuous growth, HWC Coffee launched a new food menu today. All items include a variety of wraps such as the Garlic Soy Chicken Wrap, Fiery Korean Chicken Wrap and Cheezy Bolognese Chicken Wrap. “Customers can also enjoy side items like Chicken Bites, perfect for a quick and satisfying meal,” said Ng.
To complement the new food menu, there is also a “Refresher Delight” series, featuring a selection of uniquely flavoured teas crafted especially for tea enthusiasts.
Ng said: “These refreshing beverages are carefully designed to enhance the flavours of the new food offerings, creating a perfectly balanced and enjoyable dining experience. Whether looking for a light and invigorating drink or a flavourful companion to a meal, the Refresher Delight series offers the ideal choice for every tea lover.
“We are excited to share our new menu as a celebration of our growth. Our aim is to create a welcoming atmosphere where customers can enjoy delicious food and beverages together.”
