Farm Fresh wins fifth consecutive Platinum at Putra Brand Awards 2025, solidifying position as Malaysia’s most trusted dairy brand
FARM Fresh Berhad has cemented its status as Malaysia’s most trusted dairy brand by securing Platinum in the Beverage–Dairy category at the Putra Brand Awards 2025 for an unprecedented fifth consecutive year.
The achievement, announced on January 26, underscores the sustained consumer trust and loyalty that Farm Fresh has cultivated since its first Platinum win in 2021, positioning the homegrown brand as a dominant force in Malaysia’s competitive dairy market.
Consumer-Driven Recognition
The Putra Brand Awards stands as Malaysia’s premier consumer-driven brand recognition platform, honoring companies based on public trust, preference, and actual consumer experience rather than industry opinion or marketing spend.
This year’s awards drew over 52,000 voluntary responses from Malaysians who selected their favorite brands based on personal experiences and perceptions. Farm Fresh’s fifth consecutive Platinum win demonstrates that its core commitment to quality, natural ingredients free from preservatives, artificial colorings, flavorings, and hidden sugar continues to resonate powerfully with Malaysian consumers.
“This recognition is deeply meaningful to us. Winning Platinum for the fifth consecutive year reflects the trust Malaysians place in our brand. We are grateful for the unwavering support that has enabled Farm Fresh to grow while staying true to our values, and will continue to stay true to our mission: delivering fresh, high quality dairy while making a positive impact on the environment and society,” said Loi Tuan Ee, Group Managing Director and Group Chief Executive Officer of Farm Fresh Berhad, together with Group Chief Operating Officer Azmi Zainal.
From Small Herd to National Champion
Farm Fresh’s journey represents one of Malaysia’s most compelling homegrown success stories. Starting in 2009 with a small herd of imported dairy cows and a single farm in Johor, the company has transformed into a fully integrated “grass-to-glass” dairy operation built on one clear promise: fresh, high-quality dairy products without preservatives or artificial additives.
The company’s expansion has been methodical yet impressive. Today, Farm Fresh manages dairy farms across Malaysia and Australia, spanning more than 5,000 acres with over 13,000 dairy cows. This operational scale supports a diverse portfolio of more than 220 products across multiple brands, catering to a comprehensive spectrum of consumer needs from fresh milk and yogurt to butter and ice cream.
Innovation Driving Growth
Continuous investment in research and development has enabled Farm Fresh to introduce differentiated products that address evolving consumer preferences and dietary requirements. The company’s innovation pipeline has delivered lactose-free milk for consumers with dairy sensitivities, dates milk combining traditional nutrition with modern convenience, and almond milk for plant-based preferences.
The Farm Fresh Grow range specifically targets children’s nutritional needs, while recent additions including chocolate malt beverages, packaged ice cream, cooking and whipping cream, and butter demonstrate the brand’s agility in responding to market demands across multiple consumption occasions.
Regional Expansion Accelerates
Beyond domestic dominance, Farm Fresh has established a growing regional presence. The company currently serves markets in Singapore, Brunei, the Philippines, and Cambodia, supported by manufacturing operations in Australia that ensure consistent quality across borders.
The newly operational facility in the Philippines marks a strategic milestone, enabling Farm Fresh to deliver fresh dairy products closer to consumers across the Asia-Pacific region. This localized production approach reduces logistics complexity while maintaining the brand’s quality standards.
Cambodia represents Farm Fresh’s most recent market entry, launched in August 2025. The response has been encouraging, with rapid penetration into key trade channels throughout Phnom Penh spanning supermarkets to coffee chains. This successful entry validates Farm Fresh’s regional expansion strategy and suggests strong growth potential in emerging Southeast Asian markets.
Ethical Farming as Brand Foundation
Farm Fresh’s commitment to ethical and sustainable farming practices forms a core pillar of its brand identity. The company’s Malaysian farms hold the distinction of being the first in Asia to receive Certified Humane® Raised and Handled® certification, a rigorous standard that validates world-class animal welfare practices.
This certification isn’t merely symbolic. It represents tangible operational commitments to animal care, farm management, and production processes that prioritize animal wellbeing alongside productivity. For increasingly conscious consumers, this ethical foundation provides additional assurance beyond product quality.
Community Impact Through Purpose-Driven Initiatives
The long-running School Milk Programme exemplifies Farm Fresh’s purpose-driven approach to business. The initiative has provided millions of milk packs to school children nationwide, supporting childhood nutrition while simultaneously creating economic opportunities for a network of micro-entrepreneurs who distribute the products.
This dual-impact model demonstrates how commercial objectives can align with social benefit, creating shared value for consumers, communities, and the business itself.
Sustained Trust in Competitive Market
Securing Platinum recognition for five consecutive years in a competitive category like Beverage–Dairy reflects more than product quality. It signals consistent delivery on brand promises, successful navigation of changing consumer preferences, and the ability to maintain relevance across market cycles.
In an era where consumer trust is increasingly difficult to earn and easy to lose, Farm Fresh’s sustained recognition suggests deep brand equity built on authentic commitments rather than marketing claims alone. The voluntary nature of Putra Brand Awards voting—where consumers choose brands based on their own experiences—makes this achievement particularly meaningful.
As Farm Fresh continues expanding its production capacity, product portfolio, and regional footprint, this latest Putra Brand Awards recognition provides both validation of past strategy and momentum for future growth. The challenge ahead lies in maintaining the quality standards and authentic values that earned consumer trust while scaling operations to meet growing demand across Southeast Asia.
For a brand that began with modest ambitions in Johor just 17 years ago, five consecutive Platinum wins represents remarkable achievement and sets a high standard for Malaysia’s food and beverage industry.
