Asian Food Network (AFN), the region’s leading TV and online food channel that celebrates unique Asian culinary and cultural experiences, has launched a Bahasa Malaysia-language website to cater to Malaysia’s population of over 30 million people, and the Malay diaspora in the region.
AFN is committed to delivering a seamless digital and linear experience that offers entertainment, convenience and a community for all Asian food lovers.
In line with this commitment, the website is part of Discovery Networks Asia Pacific (DNAP)’s strategy to enhance its offerings for the large Malay-speaking audience in Malaysia and the region, building on the success of its content on the popular asianfoodnetwork.com platform.
“Since the launch of asianfoodnetwork.com in November last year, the website has rallied a healthy fanbase of food lovers, with 20% of users from Malaysia. The Bahasa Malaysia- language website provides an opportunity to serve our Malay-speaking fans with hyper- localised content,” said Rohit Tharani, Head of Products, Southeast Asia in DNAP.
“This move marks our commitment to make it even more accessible for the Malaysian community to get inspiration and recipes in their native language to create quick and delicious Asian- inspired home-cooked meals.”
Fellow foodies can tune into AFN for food tips and even go on the AFN website to look up their favourite local Malaysian recipes including Cekedok Pisang and Ayam Penyet.
AFN’s Bahasa Malaysia-language website will continue to provide a trove of tested recipes, cooking tips, stories on Asian food cultures and a growing set of features that will power the community’s passion for food and cooking.
It’s simple for foodies to join the AFN community and discuss about all things related to food too. All they have to do is to register an account, bookmark their favourite content pieces, get nutritional information and participate in food conversations through comments.
The community can also look forward to engage with well-loved ambassadors from Southeast Asia, including Malaysia’s very own celebrity chef Ili Sulaiman, and exciting bite-sized content and partnerships with like-minded brands in the months to come.
For more info, please visit AFN’s website asianfoodnetwork.com/my
