P&G Malaysia and Watsons join the Nicol David Organisation to turn shopping into support for children’s health and active lifestyles.
P&G MALAYSIA and Watsons Malaysia have partnered with the Nicol David Organisation (NDO) to launch the “Buy Good. Do Good. Play It Forward.” campaign, encouraging Malaysians to turn their everyday shopping into meaningful contributions towards children’s health, wellbeing and active lifestyles.
Under the nationwide initiative, RM1 from every eligible purchase of selected P&G products at Watsons stores will be donated to the Nicol David Organisation to support its +Play programme, which aims to give more children access to quality physical activity, positive psychology and life skills.
The campaign comes amid growing concerns over childhood inactivity, poor mental wellbeing and unhealthy lifestyle habits, highlighting the need to create environments where children can develop physically, emotionally and socially through play.
“Every child deserves the opportunity to grow up healthy, confident and full of hope,” Nicol David Organisation founder Datuk Nicol David said.
“We are incredibly grateful to partner with P&G and Watsons on this meaningful campaign. Together, we are giving Malaysians a simple yet powerful way to invest in the next generation. Every purchase becomes an opportunity to help children play, move and discover their potential.”
The Nicol David Organisation’s +Play programme combines movement, sport and evidence-based positive psychology to help children build healthy habits, improve their emotional wellbeing and develop the confidence and skills they need to thrive at school, at home and within their communities.
Since its inception, the programme has reached thousands of children, teachers and families across Malaysia by empowering educators and communities to champion active and positive lifestyles.
“At Watsons, caring for our customers means making a positive impact in the communities we serve. Through our Watsons stores nationwide, customers can easily purchase participating P&G products while contributing to this meaningful cause.
“Together with P&G and the Nicol David Organisation, every purchase will become a meaningful contribution towards supporting the future of our children and creating opportunities for them to play and grow with confidence,” said Watsons Regional Managing Director, Health & Beauty Asia, AS Watson Group, and Regional Exclusives Director, Watsons International, Caryn Loh.
P&G Malaysia said the partnership reflects its commitment to improving lives by encouraging consumers to make a positive impact through their everyday purchases.
“At P&G, improving lives is at the heart of everything we do. Through this partnership with Watsons and the Nicol David Organisation, we hope to inspire Malaysians to recognise how their everyday purchases can contribute to creating brighter, healthier futures for children.
“P&G is proud to collaborate in empowering Malaysian children through sport and education, instilling discipline, teamwork and self-belief. Together, we believe in playing it forward and creating a brighter future for the next generation,” said P&G Vice President, Country Manager for Malaysia and Singapore Market Operations and Sales Stewardship, Rajadurai Dhanasekharan Navin.
The “Buy Good. Do Good. Play It Forward.” campaign will run from July 23 to Aug 26, 2026, in Peninsular Malaysia and from July 30 to Sept 2, 2026, in East Malaysia.
During the campaign period, customers who purchase participating P&G products at Watsons stores nationwide will contribute RM1 for every eligible purchase to the Nicol David Organisation. The proceeds will support youth development initiatives under the +Play programme, which aims to nurture healthier, more active children and create lasting positive change for future generations.
