R Pharmacy debuts first CNY music video with local celebrities, redefining community pharmacy as lifestyle destination with 26 outlets.
R PHARMACY is challenging traditional pharmacy conventions by launching its first Chinese New Year music video featuring local celebrities, marking another milestone in the brand’s mission to transform community pharmacies from clinical necessities into vibrant lifestyle destinations.
The fast-growing retail pharmaceutical brand unveiled the CNY music video showcasing Fuying, Sam CN, Bell Yu, Daniel Cheah, and Ribbon Ooi at Red Box Plus The Exchange TRX. The production features a “Secret Healthy Lou Sang” and emphasizes the message that health is wealth, inspiring Malaysians to embrace wellness in a fun, creative, and joyful way.
The music video is now available on streaming platforms and YouTube, representing R Pharmacy’s latest effort to break the stereotype that pharmacies exist only for the ill.
Lifestyle Pharmacy Concept Takes Root
Since its founding in 2022, R Pharmacy has grown rapidly from a single outlet opened on April 16, 2022, to currently operating 26 outlets, mainly across the Klang Valley. The brand is positioning itself as Malaysia’s first “Lifestyle Pharmacy” by combining clinically curated local skincare, precise supplement protocols, and high-profile entertainment partnerships.
“In a market saturated with generic chain drugstores, R Pharmacy stands out by acting as a launchpad for local indie skincare brands,” said Adrian Toh, CEO of R Pharmacy. “Unlike standard retailers where products are pushed by sales personnel, every item on our shelves is vetted, tested and recommended by licensed pharmacists. We want wellness to be inspiring, fun and accessible.”
This differentiated approach extends beyond product curation to how R Pharmacy engages with consumers. The brand has sponsored tours for industry legends including Andy Lau, Jacky Cheung, Mayday, and Super Junior, gifting over 1,000 concert tickets to loyal patrons. This unique blend of professional medical advice and trend-setting lifestyle products has attracted local celebrities and visiting stars who seek privacy and premium health solutions.
“Health isn’t just about fighting sickness; it’s about having the energy to enjoy life’s best moments, like a three-hour concert,” Toh explained. “Our involvement in these events sends a clear message: This is a place you visit to maintain a healthy, exciting lifestyle.”
Professional Healthcare Meets Accessibility
Behind the lifestyle branding lies serious pharmaceutical expertise. R Pharmacy’s holistic approach to healthcare goes beyond dispensing medications, offering personalized services designed to support overall well-being and empower consumers to make informed health decisions.
“We ensure regulatory compliance and consistent quality of care across all outlets. We don’t just sell a bottle; we design a timetable,” said Thomas See, Co-founder and Chief Pharmacist. “Our pharmacists guide customers on the exact ‘when and how’ to pair internal nutrition with external skincare to ensure actual results.”
This professional foundation supports R Pharmacy’s key innovation: the E-Doctor Teleconsultation Service. This offering allows consumers to walk into selected outlets and connect with certified doctors without prior appointments, bridging the gap between pharmacy and primary healthcare while providing timely medical advice and enhanced access to professional care.
Omnichannel Strategy for Modern Consumers
R Pharmacy ensures quality healthcare is always within reach through multiple touchpoints. Consumers can shop seamlessly through the official webstore at estore.rpharmacy.com.my, visit any of its outlets, or connect directly via WhatsApp for personalized assistance. R Pharmacy products are also available on popular e-commerce platforms such as Shopee and Lazada, offering flexibility to suit modern lifestyles.
The brand organizes its product categories through what it calls “R DNA” – with designations like Revitalise for health supplements and Rejuvenate for skincare and beauty, creating a cohesive and intuitive customer journey.
Celebrity Engagement and Community Building
As part of ongoing community-building engagement, Sam CN made a special appearance as store manager at R Pharmacy KLGCC on January 25, from 2:00 PM to 4:00 PM. He was joined by Ribbon Ooi and Bell Yu for a series of activities creating a lively experience for customers and fans.
This on-ground activation complements the CNY music video launch, demonstrating R Pharmacy’s commitment to making wellness engaging and accessible beyond traditional pharmacy operations.
Aggressive Expansion Plans
R Pharmacy continues to expand its footprint with ambitious growth targets. The brand plans to open its first outlet in Johor Bahru in 2026, followed by a target of 50 stores by 2029. This expansion strategy aims to bring R Pharmacy’s lifestyle pharmacy concept to a broader Malaysian audience while maintaining the professional healthcare standards that differentiate the brand.
Breaking the “Sick Bay” Stigma
R Pharmacy’s approach represents a fundamental reimagining of what community pharmacies can be. Rather than positioning itself solely as a destination for the sick, the brand targets style-conscious and health-savvy consumers who view wellness as an integral part of their lifestyle.
The combination of licensed pharmaceutical expertise, curated local skincare brands, entertainment partnerships, and innovative services like teleconsultation creates a unique value proposition in Malaysia’s retail pharmacy sector.
By launching the CNY music video and hosting celebrity appearances, R Pharmacy reinforces its message that pharmacies can be vibrant, exciting destinations that support healthy, active lifestyles rather than simply treating illness.
As the brand continues expanding toward its 50-store target by 2029, R Pharmacy’s lifestyle-focused model offers a template for how traditional healthcare retail can evolve to meet changing consumer expectations and preferences.
