MALAYSIANS have a strong affinity for authentic traditional cuisine, says Ayam Brand Malaysia. However, some segments of the population, including millennials, Gen Z and Alphas, may face challenges in preparing these heritage dishes, it adds.
To address this, Ayam Brand is dedicated to creating increasingly convenient culinary solutions. The purpose is to provide individuals with the opportunity to savor the genuine flavours of home they cherish, even if they lack extensive culinary experience.
“Through this strategic product extension within the brand, Ayam Brand committed to simplifying the cooking process and delivering delectable recipes that can be enjoyed with family,” says Ayam Brand Malaysia marketing manager Teoh Wei Ling.
She added that if one is celebrating something with family or friends, surprise and delight them with a heritage dishes such as chicken curry, sambal tumis, asam pedas or rendang.
“Simply reach for Ayam Brand Pastes that come in four variants: Ayam Brand Chicken Curry Paste, Ayam Brand Sambal Tumis Paste, Ayam Brand Asam Pedas Paste and Ayam Brand Rendang Paste. Guaranteed authentic tasting, and fool-proof as long as you follow the instructions on the pack and watch the stove,“ says Teoh.
A single 180gm Ayam Brand Paste pack, topped with 500gm to 600gm of protein of your choice, can be ready in 30 minutes or less and can generously feed five or six people. Ayam Brand assures consumers that its pastes are free from preservatives, added MSG and additives, and are certified halal by the Department of Islamic Development Malaysia (Jakim). Each pack retails for only RM5.
“Grab your Ayam Brand Pastes on your next grocery until Oct 31, in conjunction with ‘Ayam Brand’s Bonanza Beli & Menang’, which offers a total of RM100,000 in prizes.”
The prizes include five grand prizes of 20gm gold bars, seven first runner-up prizes of 10gm gold bars, nine second runner-up prizes of 5gm gold bars, 40 consolation prizes of RM500 Touch 'n Go credit, and 180 weekly prizes of RM100 Touch 'n Go credit.
“A minimum spend of RM20 on Ayam Brand and/or Ayam Brand’s “yumeat” products in a single receipt from participating retailers within Peninsular Malaysia is all you need to join. Head over to www.ayambrand.com.my/peraduanbonanza for the details,“ says Teoh.
In the meantime, find the super simple step-by-step instructions to make and serve authentic Malaysian favorites.
Curry Chicken
“Chicken curry is beloved by all Malaysians. Start your own curry chicken tradition with Ayam Brand Chicken Curry Paste that is a masterful combination of shallot, chillies, garlic, coriander seeds, cumin, fennel seeds, turmeric, galangal, lemongrass, and other aromatic spices and herbs,“ Teoh suggests.
To do it, start with a large pan over medium heat. Then, add a pack of the paste and 600gm of chicken. Stir-fry for two to three minutes. Add two peeled and diced potatoes and 120ml of water. Stir well, cover and bring to boil. Reduce the heat and simmer for 30 minutes, stir occasionally or until chicken and potatoes are cooked. Stir in Ayam Brand Coconut Milk and return to boil. Serve with steamed rice, rotis or even fried noodles.
Preparation time: 10 minutes, cooking time: 30 minutes, serves five to six people.
Fish Asam Pedas
“When you need that spicy sour hit, reach for Ayam Brand Asam Pedas that will wake up your senses with its secret mixture of tamarind, onion, dried chilli, torch ginger, garlic, shrimp paste, and ginger,“ says Teoh.
For that, you start by heating a tablespoon of vegetable oil. Then, add the paste, and “stir until you smell the wonderful aroma”.
Pour in 300ml of water, stir well and bring to the boil. Gently add in 500gm of fish, ladies' fingers and a handful of laksa leaves (coriander). Reduce heat and simmer for two minutes. Serve with steamed rice.
Preparation time: 10 minutes, cooking time: 15 minutes, serves five to six people.
Prawn Sambal Tumis
“Stir-fried Sambal or popularly known as Sambal Tumis in many unique variations is a mainstay of all Malaysian households. Add this easily adaptable dish to your repertoire with Ayam Brand Sambal Tumis Paste that is rich with onions, chillies, shrimp paste, candlenut, dried shrimp, and curry leaves,“ says Teoh.
So, heat two tablespoons of oil in a wok over medium-high heat. Add one finely sliced onion and stir fry for two minutes. Add a pack of Ayam Brand Sambal Tumis Paste, stir and bring to boil. Add 500gm of prawns and stir until the prawns are cooked. Serve with steamed rice.
Preparation time: 10 minutes, cooking time: 10 minutes, serves five to six people.
Teoh reminds locals that “Ayam Brand products are widely available from your friendly local provision stores, AEON, AEON BiG, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand Official stores on Shopee and Lazada.”
For more information on Ayam Brand, visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.
