SAUDI Tourism Authority (STA) unveiled a series of initiatives during its trade roadshow held in Kuala Lumpur recently, involving 18 Saudi stakeholders including destination management companies, hotels, transportation partners and travel agents – “to unlock the leisure segment, reinforce Saudi’s commitment to Malaysian travellers and open Saudi’s doors to the world”.
It marked a significant milestone in Saudi Arabia’s commitment to welcoming global visitors, aligning with its “Saudi’s Vision 2030”, which envisions welcoming 150 million annual visits by the end of the decade.
