THE “Taiwan Excellence Wanderland Pop-Up Store 2024” arrived at One Utama Shopping Centre on June 13, led by five adorable mascots, the “Taiwan Excellence” Fu bears.
It was jointly presented by The International Trade Administration (TITA), of the Taiwanese Ministry of Economic Affairs, and the Taiwan External Trade Development Council (TAITRA) at the shopping centre’s centre court concourse on the ground floor.
The Taiwan Excellence Wanderland Pop-Up Store 2024 aims to provide the public with an interactive and entertaining environment to closely experience and understand the innovative and high-quality products made in Taiwan.
This year, 32 Taiwanese brands are participating, showcasing a total of 60 premium products, a 2.5-time increase compared to last year, highlighting the importance Taiwanese brands place on the Malaysian market.
Deputy representative of Taipei Economic and Cultural Office in Malaysia, James Buu, emphasised the close economic and trade relations between Taiwan and Malaysia during his speech.
Last year, the total bilateral trade between Taiwan and Malaysia reached US$24.857 billion. “As of September 2023, Taiwan’s investment in Malaysia amounted to US$600 million, making Taiwan the eighth largest investor in Malaysia.
“Thanks to the strong trade relations, many Taiwanese brands are participating in this event for the first time. They hope to use this opportunity to introduce their brands and find potential agents and distributors to officially enter the Malaysian market.”
