Festive song celebrates culture of gift-giving

AS the Year of the Snake approaches, Yes Sir — a mandarin festive song co-produced by hamper provider Jin Ye Ye and artistes from Malaysia, Singapore and Hong Kong — has become the first Snake Year Chinese New Year (CNY) song in Malaysia to surpass one million views on YouTube.

This song is an uplifting musical creation, a heartfelt tribute to the CNY traditions and the rich heritage of the Malaysian Chinese gift-giving culture.

The signature “salute” gesture in Yes Sir pays homage to the enduring mission of preserving and passing down this cherished tradition.