HERBS and spices brand McCormick has introduced its Spice Stars in Malaysia, along with new packaging and an upcoming line of new products.
Its best-selling products in Malaysia include household staples paprika, garlic powder, chilli flakes and the black peppercorn grinder. McCormick spices are available across Malaysia at major retailers, including Giant, Jaya Grocer, Aeon and Village Grocer locations nationwide.
Spice Stars
McCormick has brought the heat to Malaysia through its Spice Stars, consisting of content creators Michelle Yeong, Syifa Jamil and Abdul Qayyum Halid.
For the Create Fresh Memories with McCormick campaign, the Spice Stars reimagined their cherished food memories using the brand’s popular flavours. By sharing personal recipes and memorable moments revolving around food and flavours, the trio highlighted the emotional connection between food and memory.
