BRAND ambassadors have been known to increase visibility of a label or company. Although they have always been a norm, recently there is a surge of interest over artistes or famous people endorsing a product.
This phenomenon could be attributed to popular culture being digitalised, thus increasing brand awareness among the masses. Even quiet luxury labels such as Graff picked Twice’s Sana as its Asia ambassador to penetrate the Asian market.
As such, there seem to be a growing trend of large and luxury brands opening their door to the masses through ambassadors, so here is a list of brands that have just announced their representatives.
