The European Parliament moves to outlaw AI-generated sexualised deepfakes, targeting ‘nudification’ apps following global outcry over tools like Grok.
BRUSSELS: EU lawmakers have approved a ban on artificial intelligence systems that generate non-consensual sexualised deepfakes.
The move targets so-called “nudification” apps and follows a global outcry over explicit images created by tools like Elon Musk’s chatbot Grok.
“This is a huge win, especially for women and children in Europe,” said Greens lawmaker Kim van Sparrentak.
She added that too many people have woken up in despair after finding deepnudes of themselves, feeling violated and intimidated.
The parliament’s civil liberties committee gave the measure its green light, paving the way for final approval by the full assembly on March 26.
Irish EU lawmaker Michael McNamara, who is leading work on the AI file, said the ban aims to stamp out nudification apps that have caused pain for the profit of some.
The platform X, where Grok is available, stated in January it had zero tolerance for such deepfakes of children and women and implemented measures to stop the practice.
The European Commission also kickstarted an investigation into Grok under the EU’s online content rules at that time.
The ban, which was backed by EU member states last week, is being introduced as part of proposals to amend the bloc’s AI rulebook.
It will become law after final negotiations on the text between the European Parliament and member states.
