Discounted essentials hit TikTok Shop under the Jualan Ihsan Rahmah initiative, with RM180 million in vouchers and shipping rebates.
AMPANG: Essential goods will soon be available at discounted prices through TikTok Shop under the newly launched Jualan Ihsan Rahmah initiative, marking the first time the government-backed Rahmah Sales programme has been introduced on an e-commerce platform.
Domestic Trade and Cost of Living Minister Datuk Armizan Mohd Ali said the initiative would broaden access to affordable daily necessities through digital channels while supporting the growth of local businesses.
“While the government has yet to implement an online Rahmah Sales programme, TikTok has taken the lead in pioneering this initiative.
“I would like to thank TikTok for leading the effort to make affordable essentials available online,” he said at the launch of Pesta JomLokal 2026: Lokal Jaga Lokal today.
Under the programme, consumers can purchase 75 stock keeping units (SKUs) of essential goods at discounted prices through TikTok Shop from participating retailers, namely Hero Market and KedaiFGV.
Armizan said TikTok Shop has committed RM180 million towards the initiative through three key measures.
These include vouchers offering discounts of up to 30% on selected essential goods, zero commission for sellers across 56 product sub-categories, reduced platform fees for another 39 sub-categories to lower operating costs, and a RM2 shipping rebate for every eligible order nationwide.
He said the initiative complements the government’s broader efforts to address the rising cost of living by improving access to affordable necessities while creating additional income opportunities for local entrepreneurs.
Armizan revealed that the government had previously considered introducing an online version of the Rahmah Sales programme but deferred the plan because it involved subsidised goods that required careful implementation and eligibility considerations.
“What TikTok Shop is doing today is aligned with the government’s agenda. It is about elevating local products, addressing the cost of living and helping entrepreneurs increase their incomes,” he said.
The minister also announced that the long-running Buy Malaysian Products campaign has been rebranded as the Jom Malaysia initiative, adopting a “whole-of-nation” approach involving government agencies, industry players, digital platforms, content creators and consumers.
He said the initiative has expanded beyond products to include services and now aims to help Malaysian businesses penetrate international markets.
Armizan said ministries are working together to develop a more sustainable and progressive domestic economic ecosystem that supports entrepreneurs and creates more income opportunities.
He added that a new e-commerce law, expected to be tabled by the end of 2026, would establish a balanced regulatory framework for platform providers, online sellers, marketplaces and consumers.
“We want a win-win situation. Platforms have helped many entrepreneurs who previously struggled to access markets. Now they provide a vital channel for promotion and sales,” he said.
Armizan said the strategic collaboration demonstrates how efforts to ease the cost of living can go hand in hand with initiatives that strengthen local businesses and improve livelihoods.
“The ministry will continue to work closely with industry players to encourage greater private sector involvement in promoting local products and improving people’s livelihoods,” he said.
