Under Alamanda’s Shoppers Rewards Programme, shoppers who spend RM50 and above in a single receipt at any specialty store will receive one “Bola Bola Experience” Pass to participate in the football games.
PUTRAJAYA: Alamanda Shopping Centre and Mesra Mall Kemaman are bringing the excitement of football season closer to the community with specially curated campaigns featuring interactive games, family activities and exclusive rewards throughout July.
Alamanda Shopping Centre has launched its Bola Bola Alamanda campaign, which runs from July 3 to 19, transforming the mall into a football-themed arena as part of efforts to provide family-friendly entertainment and engaging experiences for visitors.
Coinciding with the global excitement surrounding the World Cup, the 17-day campaign aims to recreate the atmosphere of a football stadium at Alamanda’s Centre Court, offering visitors a combination of sports, entertainment and rewards.
The football-themed arena features various physical and digital activities, including the PUMA Dribble Challenge, E-Football Arena, Shoot! Goal! and Bench Battle. Visitors can also capture their goal celebrations through the interactive 360° Celebration Cam booth, which creates dynamic slow-motion videos.
The campaign also places emphasis on family participation through VIKids mini football activities, allowing children and families to enjoy the football season together in a safe and interactive environment.
Under Alamanda’s Shoppers Rewards Programme, shoppers who spend RM50 and above in a single receipt at any specialty store will receive one “Bola Bola Experience” Pass to participate in the football games.
Meanwhile, shoppers who spend RM500 and above across a maximum of two receipts will receive two “Bola Bola Experience” Passes, an entry into the “Teka Bola Bola” Contest to win e-vouchers, as well as a chance to spin a customised Gashapon machine for prizes including football jerseys and Alamanda e-vouchers.
Mesra Mall launches ‘The Golden Ticket’ campaign
Meanwhile, Mesra Mall Kemaman is hosting its own football celebration through The Golden Ticket campaign, which runs from July 4 to 19 at the mall’s Centre Court.
The 16-day campaign features a World Cup-inspired concept, with 40 mystery boxes decorated with World Cup flag designs available as part of a daily redemption activity.
Shoppers can also take part in the Penalty Shootout Challenge, organised in collaboration with Al-Ikhsan, on July 10-11 and July 17-18.
Open to all shoppers, the challenge allows up to 100 participants daily, with each participant given three penalty attempts at portable goals fitted with target holes. Those who successfully score into the centre hole within the three attempts will receive a RM10 Al-Ikhsan Shopping Voucher.
Through Mesra Mall’s Shoppers Rewards Programme, shoppers who spend RM300 and above in a maximum of two receipts at any specialty store will be eligible to participate in the redemption activity.
After registering at the Concierge Counter, shoppers can select a mystery box to reveal their prize category, which includes Blue Tickets worth RM30 in vouchers, Silver Tickets worth RM500 in vouchers, and the grand prize Golden Ticket worth RM1,000 in Mesra Mall Shopping Vouchers.
Suria KLCC Sdn Bhd Executive Director and Chief Executive Officer Francis Tan said the campaigns were designed to deliver meaningful experiences and entertainment for communities during the football season.
“Whether through the active sports challenges and family-focused VIKids elements at Alamanda, or the thrilling mystery draws of The Golden Ticket at Mesra Mall, our focus remains on providing exceptional, family-centric experiences that build lasting holiday memories,” he said.
The campaigns are part of Suria KLCC Sdn Bhd’s continued efforts to create engaging community experiences through its shopping destinations, bringing together families, sports enthusiasts and shoppers through interactive activities.
For more information, visit Alamanda’s official website at www.alamanda.com.my and Mesra Mall’s website at www.mesramall.com.
