Getha recently unveiled the world’s first Graphite+ infused natural latex paired with natural cooling BioCool fabric
PETALING JAYA: Luxury bedding brand Getha has launched its latest breakthrough — the Transforme Miracle Latex Collection, featuring the world’s first Graphite+ infused 100% natural latex combined with BioCool, a natural cooling fabric made from sugarcane fibres.
The collection was unveiled at The Exchange TRX during the event “Getha’s Dark Secret – Transforme Miracle Latex”, marking the culmination of eight years of research and development.
The new range includes the Transforme Miracle Latex Mattress, Pillow, Bolster, and an entry-level Miracle Latex Pillow without BioCool.
Getha Project Director Kevin Tan said Graphite+ significantly enhances natural latex by improving thermal conductivity, hygiene, elasticity and durability.
“Graphite+ is not just an excellent thermal conductor but makes the latex more hygienic, elastic and durable. So, our ‘dark secret’ symbolises nature’s hidden strength that emerges from earth’s raw element.”
“Born from the earth, graphite is a natural form of carbon, sharing its element with diamonds. It represents the transformation from raw material into a brighter, healthier sleep experience,” Tan said.
Tests by the Malaysian Rubber Board found Miracle Latex to be 1.5 times more elastic than regular natural latex and four times more elastic than common mattress materials. Combined with BioCool’s heat-dispersing fibres, the bedding stays naturally cooler, addressing Malaysia’s hot, humid climate without relying on overnight air-conditioning.
Introducing the Elevate Bed Frame
Getha also debuted the Elevate Bed Frame, featuring:
- A 100% natural latex padded headboard
- A sink-in design for easy bedsheet changes
- A German hydraulic motor that lifts heavy latex mattresses at the tap of a button
- A hidden storage compartment
- Transforme Miracle Latex Mattress Single RM4,799
- Transforme Miracle Latex Mattress Super Single RM5,599
- Transforme Miracle Latex Mattress Queen RM7,999
- Transforme Miracle Latex Mattress King RM8,999
- Transforme Miracle Latex Pillow – RM499
- Transforme Miracle Latex Bolster – RM599
- Miracle Latex Pillow (Entry Level) – RM399
The all-new Transforme Miracle Latex is being introduced with an attractive 35% discount off its recommended retail price.
To make upgrading even easier, Getha is also offering an exclusive Trade-In Programme with rebates of up to RM1,500 for the Transforme Miracle Latex Collection.
With these exceptional savings, you can own the Queen-size Transforme Miracle Latex Mattress for just RM3,699.35 — an incredible opportunity to experience cutting-edge latex technology, superior comfort, and long-lasting value at one of the most competitive prices in the market.
Getha’s commitment to natural latex craftsmanship has earned the brand the Brand of the Year Award in the Furniture – Mattresses and Bedding category ten times. The award is organised by the World Branding Forum and has been presented at venues including Kensington Palace, Tower of London, and the Osaka City Museum of Fine Arts.
