Celcom Axiata inks pact with S. Korea’s SK Planet

PETALING JAYA: Celcom Axiata Bhd has entered into an agreement with South Korea's SK Planet to form a joint venture entity, known as Celcom Planet, to explore e-commerce business opportunities in Malaysia.
In a statement released yesterday, Celcom said the agreement signed on Oct 31 would enable the company to further participate in the digital industry and build long-term capabilities in the digital space.
"We strongly believe that this latest initiative can spearhead Celcom's advancement in the digital space as SK Planet, part of Korea's leading mobile operator (SK Telecom), has successfully ventured into the e-commerce domain and has a strong background in this field as well as digital content.
"Leveraging on SK Planet's platform and operations know-how, coupled with Celcom's experience and knowledge of the local market, we are confident that this collaboration will be very successful," said Celcom CEO Datuk Seri Shazalli Ramly.
Celcom Planet is expected to launch an optimised e-commerce platform by the second half of 2015. It aims to be a market leader in the local e-commerce industry, which it expects to grow rapidly as shoppers look for competitive prices and a wider variety of products.