On active duty

AUSTRALIA’S leading sportswear brand Lorna Jane opened its second Malaysian store recently in Pavilion Elite Kuala Lumpur.
Located at level five, the flagship store spans 1,291 sq ft and houses ultramodern and tailor-made furniture to complement the clean lines and open surroundings of the store, which features spacious Fit Rooms and The Fit Feed Board, a creative way to motivate and inspire shoppers.
“We are thrilled to be opening our second Lorna Jane store in Kuala Lumpur after a huge demand for our brand philosophy, ‘Move, Nourish, Believe’ and active wear from customers in Malaysia,” said Christine Mah, founder of Believe Active, the licensed partner of Lorna Jane in Malaysia.
In conjunction with the official launch, Lorna Jane is releasing a limited edition capsule of accessories, including the Lorna Jane Elevate 18 shoes, pyjama set, boxing bag training gloves, skipping ropes, and sock kit that will be exclusively available in the Pavilion Elite store.
Weighing at just 175g, Lorna Jane Elevate 18 shoes are super lightweight and ultra-breathable. Its 18mm insole instantly gives the illusion of longer legs, while providing heel and arch support to enhance stability.
With 70 to 100 styles released every month, Lorna Jane combines the industry’s leading technology, expert craftsmanship, and hi-tech performance fabrics in its products. The brand’s bestselling and trademarked LJ Excel fabric is 100% UV protective, shrink- and fade-resistant, antipilling, moisture-wicking, quick-drying and breathable.