A RM10 cheese-topped doughnut sold at a Ramadan bazaar has drawn backlash online, with netizens questioning its value and rising food prices.
IN recent years, prices at Ramadan bazaars have continued to rise, particularly for certain foods heavily hyped by vendors, leading to growing consumer dissatisfaction.
Most recently, a local influencer faced online backlash after promoting a RM10 doughnut topped with a slice of cheese at a Ramadan bazaar.
According to a TikTok video posted by the entrepreneur, the doughnut is topped with a slice of cheese, microwaved, and then drizzled with caramel sauce. On top of that, the doughnut does not have any filling in it.
A Threads user shared his shock upon discovering the pricey creation, questioning whether the doughnut was worth its price.
“I understand that the cost of materials is increasing, but this makes me think twice. If I bought something at a café, I could get a combo meal with a drink for RM10,” he said.
Another Threads user sarcastically remarked that the doughnut should be priced at RM50 a piece instead. She also shared a screenshot of the influencer’s reaction to the backlash, showing his surprise at the online criticism.
Meanwhile, another Threads user commented that even consumers from the T20 income ladder would not buy the doughnut.
Netizens were aghast at the price, pointing out that it was higher than similar products sold by well-established brands.
“Please, everyone — don’t become enablers. You can get something similar from franchises at a price lower than RM10,” one netizen said.
“Local vendors, especially well-known ones, tend to mark up their products to increase margins due to rising costs. People often defend them, but don’t realise this practice disrupts fair market pricing for everyone else,” another user remarked.
“The reality is that they’re not selling food — they’re selling their name. If they sold rocks, their fans would still buy them, even though the pricing and quality make no sense,” another commented.
“The pricing is utter nonsense. The doughnut looks cheap and dry,” a user added.
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