BMW has officially revived the “Neue Klasse” nameplate with the debut of the iX3 at the Munich Motor Show, marking one of the brand’s most significant steps forward in decades.
The Neue Klasse label first rose to fame in the 1960s and 1970s with models such as the 1500 sedan and the iconic 2002, which cemented BMW’s identity as a maker of dynamic, driver-focused cars.
Now, the Bavarian automaker is using that same heritage to introduce its next generation of fully electric vehicles.
