PROTON New Energy Technology Sdn Bhd (PRO-NET), a subsidiary of Proton, has reaffirmed its dominance in Malaysia’s electric vehicle sector with the continued success of the Proton e.MAS 7. The all-electric SUV maintained its position as the best-selling EV in the country for the sixth month running, having recorded 4,003 cumulative deliveries in the first half of 2025. This performance accounts for a commanding 23.4% share of the national EV market.
The consistent domestic uptake of the e.MAS 7 has been complemented by a growing international footprint. PRO-NET confirmed that 250 units of the model have been exported to emerging markets, including its latest entry into Trinidad and Tobago. These developments point to the e.MAS 7’s broader appeal beyond Malaysia’s borders, reinforcing its role as a viable global contender in the EV space.
The model’s sustained popularity has been attributed to Proton’s steadfast pricing strategy across both e.MAS 7 variants, underlining its long-term value for consumers. Instead of engaging in aggressive discounting tactics, the company has prioritised customer trust and satisfaction.
