STARBUCKS Malaysia has launched the Starbucks Brewing Art for Good: The Bearista Project campaign in collaboration with local creative talents to celebrate diversity, equity and inclusion (DEI). Working with Malaysian artists, including deaf and autistic artists and creative art students, Starbucks aims to merge the worlds of art and coffee meaningfully.
Boosting local talent
The project reimagines the beloved Starbucks Bearista – a plush bear dressed in the signature green apron and seasonal costumes – into life-sized versions. These Bearista are crafted by local artists, showcasing 25 unique designs reflecting Malaysia’s vibrant culture and Starbucks’ growth across the country. The first 12 Bearista were revealed at Pavilion Damansara Heights last month, with more to be introduced by December.
These hand-painted Bearista will be displayed at selected Starbucks stores throughout Malaysia, offering a platform for artists to gain wider recognition. This initiative continues Starbucks’ support to DEI, pioneering projects like the world’s first Starbucks Signing Store in Malaysia, which provides job opportunities and enrichment for the deaf community.
