AS Malaysia’s digital economy flourishes, a new financial trend is transforming the way consumers shop: Buy Now, Pay Later (BNPL).
Once seen as a niche payment option, BNPL has rapidly gained traction, especially among young Malaysians, thanks to its
integration with major e-commerce platforms and mobile apps.
However, as usage surges, so do concerns over its long-term consequences, especially with the extent of its proliferation into businesses that reasonably should not offer it, such as a recent BNPL advertisement by a fried chicken fast food chain in Malaysia.
