FIVE major trends that will define hospitality in 2025 include artificial intelligence (AI), branding, new working models, rejuvenating and transformative experiences as well as sustainability, according to Switzerland’s EHL Hospitality Business School that offered insights on ways to adapt to technological advancement for human-centric needs.
Fostering human connection with AI
AI continues to maintain its prominent role in fostering human connection. Its value lies in augmenting the human experience rather than replacing it.
AI can aid in automating routine tasks, allowing staff to focus on creating personalised and meaningful connections with guests. This trend is significant in addressing the rising loneliness epidemic and fulfilling the human need for genuine connections.
![AI can help people make meaningful connections. — PICS BY FREEPIK $!AI can help people make meaningful connections. — PICS BY FREEPIK](https://thesun.my/binrepository/4813818_4817897_20241217104438.jpg)
Revolutionising hospitality branding
In a competitive hospitality landscape, personalisation through AI and cross-industry partnerships can help hotels stand out. This is done by enhancing guest experiences, strengthening brand identity, and building lasting customer relationships.
Inspired by luxury brands, this cross-fertilisation between hospitality and other sectors creates unique, mutually beneficial experiences, transforming the industry and expanding brand portfolios.
Implementing new working models
Embracing new working models and modernising management systems are essential for overcoming labour shortages and fostering professional well-being.
AI-driven talent management solutions and flexible job structures enhance employee satisfaction. They are key to attracting and retaining new talents in the industry too.
On the managerial front, clear job progression and cross-dimensional, network-based models are essential, along with continuous training programmes.
![Sustainability in hospitality now encompasses environmental, employee, community well-being. $!Sustainability in hospitality now encompasses environmental, employee, community well-being.](https://thesun.my/binrepository/silhouette-brunette-woman-that-staring-her-laptop-while-working-distance-317809-2353_4817893_20241217104439.jpg)
Rise of well-being journeys
In response to increased stress, globally worsening mental health and desire for meaningful experiences, well-being and transformative travel are becoming a key hospitality niche.
Digital detox retreats, forest bathing and spa vacations are gaining popularity as people seek ways to nourish their body, mind and soul. Evidently, this reflects a broader trend of using hospitality to reconnect with oneself.
Sustainability is core differentiator
Sustainability in hospitality now encompasses environmental, employee and community well-being.
With shifting guest values, particularly among Gen Z, sustainable practices are increasingly becoming a core differentiator, encompassing everything from eco-friendly amenities to active community engagement.