ON the sandwich shop spectrum, O’Briens Irish Sandwich Cafe Malaysia (O’Briens) falls on the slightly more premium end but
customers are known to get what they pay for – sandwiches crafted to international standards with high-quality, fresh ingredients.
Speaking to theSun, O’Briens managing director and master franchise holder Brian Pua explained that the success of the brand over the past two decades is the result of his team’s relentless commitment in upholding the highest standards in food quality, customer service and healthy food products.
Opening its first outlet in Malaysia at Great Eastern Mall in Kuala Lumpur back in 2002, O’Briens quickly expanded under Pua’s stewardship to over 30 locations, largely in urban areas.
Though the “Irish” in its name may give some pause, Pua stressed that O’Briens is halal-certified, which was his very intention from the opening of the initial Malaysian outlet.
“As a cafe offering what many consider comfort food, it was important for us to target the halal status. Now, all our food is halal-certified, so our Muslim customers can enjoy their meals with confidence,” Pua explained.
“From the start, it was very clear how we would serve our customers,” he said.
