THE human voice has played an instrumental role in influencing the arts throughout history. Given its melodic nature, it has transformed instantaneous expressions into meaningful art. Seah Song Fan is among the many local vocal artistes who has used his voice as an instrument for the greater good.
As a creative in the local industry, Seah has been the voice behind many prominent brands. In fact, the voice artiste has voiced almost 4,000 advertisements for influential clients ranging from McDonaldâs to LâOreal.
However, his entry into the industry was simply fate.
âI was an audio engineer and junior sound designer,â he said. â[During my] first year working as an engineer, I was asked to try out for a voiceover job. The client was sourcing for the right voice for an advertisement in Mandarin for Motherâs Day.
âMy senior engineer told me to try it out since I can speak Mandarin. I tried and they said that it was the right voice!â
From there, he ventured into other areas such as radio dramas, television series and even musicals.
âMy voiceover for advertisements and radio drama work happened at almost the same time. They have contributed to who I am and my work in the industry. That is how I started.â
