PETALING JAYA: HP Malaysia’s focus areas going forward will be in gaming, peripherals and workforce solutions in alignment with the country’s digital trans-formation agenda, according to its managing director, Alex Tan.
“Aligning with Malaysia’s Industry 4.0 policy and showcasing HP’s dedication to innovation, technology and creativity – our strategy will focus on gaming, peripherals, and workforce solutions,” he told SunBiz.
On gaming he explained, “With gamers refreshing PCs twice as fast and our acquisitions of HyperX and Poly uniquely position us to provide end-to-end hybrid and conferencing experiences crucial for today’s information technology decision makers and chief investment officers.”
In addition, he said the company anticipates the evolution of artificial intelligence (AI), virtual reality (VR) and augmented reality (AR), and it is committed to meeting the new demands for immersive technology and the metaverse.
“We’ve reflected this in some of HP’s technology such as Poly and Spectre Fold, and consumers can expect more from HP in the next few years,” Tan said.
He stated that the HP Experience Hub at Pavilion Bukit Jalil is HP’s first innovative concept store in Southeast Asia aimed at integrating a hyperpersonalised omnichannel commerce platform locally enhancing engagement with customers.
Recognising the vital role of SMEs in Malaysia’s growth, he said, HP is actively playing a role in fostering sustainable business success. “For instance, HP’s Penang hub emphasises local partnerships, with 70% of suppliers being Malaysian entities.”
He added that in 2022, HP invested US$1.6 billion (RM7.4 billion) in developing technologies that are set to reshape the future, reflecting HP’s core values and resonating with the growing demand for sustainable practices from employees, customers, and investors worldwide.
With this, Tan said, the company is targeting US$1.4 billion in annualised savings worldwide by financial year 2025, by pursuing operational excellence, digital transformation and cost efficiency.
“As part of our ‘Future Ready’ operations, we’re not just focused on innovation but also on efficiency,” he added.
Furthermore, Tan mentioned Malaysia’s endorsement of the 2030 Agenda for Sustainable Development, indicating that HP aligns its efforts with the initiative aimed at addressing various challenges and promoting sustainable development.
“At HP, we go beyond creating products; we drive progress too and the HP 22nd Sustainable Impact Report, showcases our journey towards a more resilient and inclusive future, centered on Climate Action, Human Rights, and Digital Equity,” he said.
HP’s recent innovations include HP Spectre Fold, a hybrid three-in-one with a foldable screen and AI-powered personalisation; HP Envy Move All-in-One, the world’s first cordless, movable All-in-One PC; and HP Pavilion Plus, engineered for robust performance, heavy workloads, and immersive entertainment, designed for the younger generation in Malaysia.
For SMEs, it has introduced the HP Smart Tank 520 and 580 series, enabling scanning and printing from anywhere through cloud printing in the HP Smart App
In office printing, the HP LaserJet Managed MFP E800/700 series integrates advanced features for enhanced data security, while the HP Color LaserJet Enterprise 5000/6000 series transforms workflows, boosts productivity, and offers scalable document management at high speed.
Meanwhile, HP OMEN 16 and HP Victus, gaming laptops with AI-powered technologies, showcase OMEN Tempest Cooling and high-end processors.
