THE recent backlash faced by Adidas over its ad campaign featuring Bella Hadid has brought to light significant questions about the brand’s decision-making process. The campaign celebrated the 1972 Munich Olympics with retro sneakers and was criticised for involving Bella, a model known for her vocal support of Palestinian rights.
This connection to the tragic events of the Munich Games, in which 11 Israeli athletes and a German police officer were killed by the Palestinian group Black September, has led to accusations of insensitivity and poor judgement. But was this a simple oversight or a deliberate attempt to generate controversy?
