IN conjunction with The Breast Cancer Awareness Month (popularly known as “Pink October”), natural peanut butter brand Jobbie recently announced its collaboration with the Malaysian National Cancer Council (Makna) to launch a special corporate social responsibility (CSR) and education campaign entitled the “Pink Wobbly Breast Odyssey”.
The campaign, launched at the Damansara Specialist Hospital 2 (DSH2) with over 100 guests comprising the members of the public, VIP guests, collaborators, and media and content creators, aims to raise the awareness of breast cancer while supporting Makna’s breast health initiatives.
Among the guests were Makna deputy general manager Vemanna Appannah and social media influencer Maryam You Narae, also known as Maryam Durian Kimchi.
At the launch, Jobbie rolled out its limited-edition 5,000 Jobbie pink jars specially-designed with the “Pink Wobbly Breast Odyssey” label. Every jar features breast cancer awareness information with a striking pink design, symbolising the journey and courage of individuals affected by the disease.
For every jar sold, RM1 will be donated to Makna to support its breast health programmes, helping to provide resources and care for those affected by breast cancer.
