PETALING JAYA: Sports Direct, a subsidiary of Frasers Group plc, has opened its first flagship store in Kuala Lumpur.
The new 23,000 square foot retail space located in Mid Valley Megamall represents a step in the company’s expansion strategy in Southeast Asia.
Frasers Group Asia managing director Paul Gibbons said the opening of the first flagship store in Malaysia marks an exciting new development.
“As a leading destination for sportswear and a key strategic partner to the most authentic sporting goods brands globally, the store offers an unparalleled selection of the world’s best sports and leisure brands for consumers,“ he said.
